The Apprentice star throws her support behind the .uk domain name.

The .uk domain name has been gathering support as the shorter, sharper web address option for businesses based in the UK since its release in 2014. The release was big news for us here at UK2; being based in the UK we were excited by the release of our very own geographic top level domain name. Providing .co.uk with some serious competition, the .uk domain name speaks to the army of businesses based in the United Kingdom as the perfect way to create a short and snappy web address which showcases your UK heritage.

Bianca Miller, entrepreneur and former The Apprentice runner-up, is a firm advocate of the value of personal branding. As the founder of The Be Group, Miller’s work revolves around guiding people on their professional journeys. The Be Group are specialist providers in personal branding, image consultancy and employability skills training, and as part of their branding expertise Miller and her team have thrown their support behind the .uk domain name.

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When asked “why the move to .uk?” Miller commented: “The internet is a huge place and having a .uk domain makes you stand out from the crowd. It really helps people focus in on your brand name”. She elaborated: “When you think about buying from someone in the UK you think about heritage, trust and quality – .uk really exemplifies Britishness”. Miller went on to highlight the benefits of a .uk domain name in personal branding: “You want to be the same person face to face as you are via email, social media and on your website. And that website should really illustrate who you are. People buy people, so they want to understand you and your story just as much as they want to hear about your business.”

The benefits of using a .uk domain name for your primary web address are many and varied; 74% of UK internet users are more likely to click on a website ending in .uk when conducting an online search. The .uk domain provides your site visitors and potential customers with something to relate to from the get-go: their UK heritage and allegiance.

Snap up your very own .uk domain name today from UK2.net by visiting our domain name search page.

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