Website visitors are spending between £5-7 billion online per month, with £6.4 million spent in September alone. This is nearly 16% more than last year, and e-sales are set to permanently outperform offline counterparts for the foreseeable future, if you are to believe a recent e-commerce forecast by Forrester Research.
This curve will continue to shoot upwards dramatically for the next five years, with Forrester warning eBusiness professionals to sharply adapt their strategies to accommodate consumers who are finding information about products and services across multiple touchpoints.
The phrase “multiple touchpoints” points squarely at the massive growth in mobile web sales, which rose over 312% in the last year alone.
“The upward trend in mobile conversion rate indicates the steady infiltration of smartphones and tablets as a buying device, which used to be more of a browsing tool,” said Internet Retailer.
By the year 2015, UK companies may generate 50 percent of web sales via their social presence and mobile applications. Readers should already be seeing the emergence of new context-aware, mobile-based application capabilities that can be accessed via a browser or installed as an application on a phone.
The message is clear: the biggest opportunities for small businesses selling products or services lies in a multi-tiered technology strategy encompassing the following:
• Set up a shared hosting plan or business cloud
• Set up an ecommerce channel
• Set up a mobile channel
• Share your promotions through social networks
• Secure mobile communications with a VPN
These five approaches will allow UK retailers to tap into new revenue outlets and take advantage of the massive growth in online sales, mobile adoption and even cloud computing.
According to Gartner, over 3 billion of the world’s adult population will be able to transact electronically via mobile or web technology.
“Emerging economies will see rapidly rising mobile and Internet adoption through 2014. At the same time, advances in mobile payment, commerce and banking are making it easier to electronically transact via mobile or PC Internet. Combining these two trends creates a situation in which a significant majority of the world’s adult population will be able to electronically transact by 2014.”
Author Bio: Jason Stevens from jason-stevens.com / Freelance web developer, tech writer and follower of cloud computing trends. Follow him on Twitter: @_jason_stevens_.
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