Hey – Nominet has written this great guide with tips for increasing traffic to your web site. I thought I’d pass it on to you for inspiration. Let us know how it works for you, and if you have other good tips!
You’ve got your new web site up and running. How do you
get maximum exposure for it and ensure that you get a constant
flow of traffic to it? There are a number of fairly simple things you
can do that will make a big difference to the amount of visitors
you will get.
Here are some great tips to help you get the most visitors possible.
1. Make your launch public
If you are launching a new web site or some significant new content for your site, write
an introduction about it and submit it to share web sites such as Digg, Reddit and Now
2. Make sure that the domain name you have chosen is suitable
Pick a name that will grab the interest of your target audience and enable them to
instantly understand the aim of your web site.
Try and keep your domain name short – two to three words maximum. Avoid complex or
hard to spell words, as people will struggle to type them correctly and remember them.
Try to avoid a hyphenated domain name, as it will make the name hard to pass on
verbally (e.g. on the telephone).
3. Be flexible about your choice of domain name
However, as there are approximately 120-130 million domain names registered
worldwide, it may be useful to have a shortlist of alternatives in case the name you
ideally want is already registered. You can check the availability of any domain names
ending in .uk using the WHOIS search facility on our web site.
4. Think about sources of traffic to your web site
The type of traffic you want to attract to your web site will also have a bearing on your
choice of domain name, as well as influencing how you decide to publicise the site, and
the features and content you include.
Traffic to a personal web site usually comes from three main sources:
– Search engines
– Referral traffic (from other sites)
– Loyal readers
Each of these audiences will benefit from a different approach. The key to building a
group of regular readers is to keep the content on the site fresh and update it regularly.
Adding features such as a forum, or comments section will enable your audience to
interact with you and others who share your interests, which can help keep the impetus
You can attract readers from search engines by using keywords. Search engines use
keywords within domain names to rank web sites. If you choose a domain name that
contains generic keywords (like mobile, music blog, gamer) you could achieve a high
ranking. If your web site contains advertising this kind of traffic can be valuable, as
visitors who come via search engines are more likely to click on ads than regular
You can also attract readers who follow links from other sites. If your site is a blog you
could benefit from links from one of the larger blogs such as Slashdot. This can result in
large amounts of traffic and although these visitors are less likely to click on ads if they
decide to post links to your site on their own blogs this can help with your search engine
5. Marketing your web site through search engines
If you are not able to use keywords in your domain name you can still use search
engines to promote your web site to a larger audience. Most of the search engines and
directories allow you to register your web site for free. You can also take advantage of
free banner advertising on various link exchange networks.
6. Marketing your web site through social networking sites
If you belong to a social networking site such as MySpace or Facebook, or you are a
member of a network such as a Yahoo Group, make sure that you post a link to your
web site on your page, and post messages every time you update the web site or add a
new feature. It’s free advertising that could reach a much larger audience than you think.
7. Making money from your web site
You can make money from your web site by placing adverts on your home page that
generate revenue when visitors click on them. Google Adsense adverts are pay per click
and can generate decent revenue. You could also sign up for an account with Text Link
ads, who will sell small text ads on your site and split the revenue with you 50-50. You
can also take advantage of free access to various affiliate networks such as Amazon and
LinkShare. You can also make extra revenue by adding a donation button – if your site is
giving people genuine value they may well be prepared to give a donation.
8. Keep developing your web site
The key to any successful personal web site is to generate traffic. In order to keep
attracting visitors to your site, you must spend time developing it and updating it
regularly. Add new content as often as possible, and carry out regular reviews of your
layout and design. Keep your eye out for new features you can add to improve usability
and if you are monetizing your web site, experiment with different revenue streams.
9. Use your domain name for your emails
In addition to your web site you can use your domain name for your email address. If
you have an existing personal email account (e.g. hotmail) you can keep this, but use the
domain name to forward your email.
I hope this was useful 🙂