The new web address ending .london is available to buy now!
From black cabs to Routemaster buses and from Buckingham Palace to the pie, mash and liquor shops of the east end, there are many things that make london great.
And from today, there are going to be a few thousand more. Today is the day that .london goes on general sale, giving individuals and businesses alike the chance to pledge their digital allegiances to the city that they’re proud to be a part of.
Hundreds of big name businesses have already pre-registered for their own .london. The iconic department store Fortnum and Mason have got theirs. The London Evening Standard has their .london web address set up. Local brewery Meantime beer have theirs. Even West Ham United have got in on the act.
So what’s in it for you? Because .london has never been available before, it’s almost a blank canvas as far as registrations are concerned. If you couldn’t get your hands on www.bestartistever.com, for example, you’ve got a better chance of getting www.bestartist.london, because there’s less chance of someone already having bought that address. What’s more, .london promises to have a positive effect on SEO, even for small businesses.
On top of that, .london looks set to become a digital community. A .london web address has the potential to catch the eye of 8.3 million London locals. It also puts you in a VIP club with the capital’s most prominent London brands, bloggers and big names.
You can get your own .london from the UK2 website now.