As new research shows that the average UK consumer spends more time engaging with digital media than sleeping, it’s time to rethink your marketing strategy…
Did you know that we now spend more time engaging with media content than we spend sleeping? At least that’s the findings of recent research by Ofcom. UK adults spend an average of 8 hours and 41 minutes a day using media devices – an overtake on the average 8 hours and 21 minutes a day we spend sleeping.
Though TV and radio remain the media giants, with an estimated half of our 8-hour consumption figure spent in front of a TV screen, the rise of digital media in the lives of our UK community can no longer be denied.
Ofcom’s research gives a nod to our teenagers, who are fitting in 14 hours and 7 minutes of digital consumption into 9 hours, due to their multitasking media ways. The constant need for to-the-minute informative content sends them flitting between Instagram, Facebook and WhatsApp at top speed, the study shows.
What Does This Mean for Your Business?
In response to these findings, digitalisation could be the best onward road for your business. Ensuring your engagement with contemporary audiences can be a major sales driver; a personable marketing approach is the way forward in the digital age, with brands having access to personal communication channels. Here’s a few tips to maximise your digital punch-packing…
Make sure your business utilises social media to communicate with customers: a Twitter page costs nothing, and can go a long way towards personally conversing with the people who matter. Networking with other businesses through the powers of social media can help expand your brand’s reach beyond the realms deemed possible in a non-digital business plan. However, limit your social media accounts to a manageable amount, and be sure to update them regularly. A stagnant account can seem like a half-mast effort to be current.
Content is King
Always think of the customer. Your website should cater for their every online need, with simplistic, easy-to-use navigation. Research shows that people engage more with visual prompts, so be sure to keep written content to a minimum, using images where possible. Be creative with your website set-up, but try not to crowd it with colourful, flashing icons, which can take ages to load and can be visually distracting and not so nice to look at.
Advertising is a great way to get your brand out there. In addition to a good social media strategy, place your adverts strategically so they reach the maximum amount of people. The average six-year-old is as media-savvy as the average 45 year old, so if your target market falls within these ages you’re on the right track with a digital advertising campaign. Following the digital boom, there are so many advertising options, not all of which are costly. Be creative!
With 200 user-friendly templates to choose from, UK2’s Website Builder can take your business into the land of the digitally engaged.