Social Media: The Next Generation?

September 15th, 2014 by

Breaking News: Twitter has thought of it all, we can now shop and tweet without switching screens and all in less than five taps. But what does this mean for the future of social media?

Last week, Twitter announced their plans to test “a new way to discover and buy products on Twitter”. A small percentage of US users will now be able to see a BUY button on tweets, which will allow them to buy directly from the social media site.

For now, Twitter has partnered with just over 20 unique brands, artists, and nonprofit organizations to promote specialized products. Big names such as Eminem (@eminem), Megadeth (@megadeth), and Pharrell (@pharrell) will make promotional items available for purchase through their twitter sites. As will non-profit organizations like GLAAD, 9/11 Day, and GLIDE.


Could this be the next big thing in e commerce? Is this the dawn of social shopping? Twitter writes…

“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”

Last year, UK shoppers spent £91 billion online. In the world of ecommerce, though, the UK is actually a small fish in a big pond. North American shoppers spent $200 billion through the net last year while China forked out more than $300 billion on web purchases

Projections show that by 2017, online shopping could almost double in the US and China as well.

So Twitter is wise to jump in the game while they can. But where they lead will others follow?

There are signs that facebook might be leaning towards this sort of update. Last week, they too made an announcement regarding the functionality of their site. From now on, facebook users will be able to add calls to action to the end of their videos, which could be used to direct people to e commerce sites.

If the American trials are successful, Twitter intends to roll the buy button out to the UK. Watch this space.

You can set up your own e commerce site using UK2’s website builder. To find out more visit the website.


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