Hi everyone,
Over the past week the marketing department have been testing out a new UK2 Homepage, to see if it would perform better than previous versions. However, we were also being pretty clever and doing a test within a test, as we had two versions of our new homepage live at the same time! So you might have seen one of two different designs.
As you can see below, one version had an image of a female in the hero box, and the other had the image of a male in the hero box. We wanted to see if it had an impact on our conversion rate and increased our sales and revenue.