Hey everyone,
It’s Monday again, the weather’s looking miserable and the weekend’s four days away 
but hey you’ve got my Search Marketing blog post to look forward to! What more can you ask for. 
If you’re just joining in for the first time, check out my previous posts on Email Marketing and Affiliate Marketing
Right let’s get down to some Search Marketing. 
3. Search Marketing
It’s quite amazing that Google launched just over 10 years ago now accounts for a whopping 87% of searches on the internet in the UK and 68% in the US. Internet users are increasingly using search engines like Google, Yahoo, and the newly launched Bing to search for information, products and even companies online. I’ll have to admit that I’m one of those people that enter company names in Google to find their website, I simply can’t be asked to remember the website URL’s of all the companies I use regularly.
As a company, and even more important as a small business, ranking up on search engines is very important (and I stress the ‘very’). Your potential customers are looking for the products or service you offer online using search engines, and if you are not on the first few pages (I never go past page 5) of their search engine results page (SERP), you might as well kiss goodbye to getting clicked on.
Search Marketing is simply ways or strategies you can use to increase your website’s visibility and ranking on SERP.
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