Posts Tagged ‘seo’

2009 September 28

Top 5 Online Marketing tips for Small Businesses cont’d - Search Marketing

By Zoe

Hey everyone,

It’s Monday again, the weather’s looking miserable and the weekend’s four days away :( but hey you’ve got my Search Marketing blog post to look forward to! What more can you ask for. ;)

If you’re just joining in for the first time, check out my previous posts on Email Marketing and Affiliate Marketing

Right let’s get down to some Search Marketing. :)

3. Search Marketing

It’s quite amazing that Google launched just over 10 years ago now accounts for a whopping 87% of searches on the internet in the UK and 68% in the US. Internet users are increasingly using search engines like Google, Yahoo, and the newly launched Bing to search for information, products and even companies online. I’ll have to admit that I’m one of those people that enter company names in Google to find their website, I simply can’t be asked to remember the website URL’s of all the companies I use regularly.

As a company, and even more important as a small business, ranking up on search engines is very important (and I stress the ‘very’). Your potential customers are looking for the products or service you offer online using search engines, and if you are not on the first few pages (I never go past page 5) of their search engine results page (SERP), you might as well kiss goodbye to getting clicked on.

Search Marketing is simply ways or strategies you can use to increase your website’s visibility and ranking on SERP.
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2008 September 9

How to increase traffic to your website

By Ditlev

Hey - Nominet has written this great guide with tips for increasing traffic to your web site. I thought I’d pass it on to you for inspiration. Let us know how it works for you, and if you have other good tips!

You’ve got your new web site up and running. How do you
get maximum exposure for it and ensure that you get a constant
flow of traffic to it? There are a number of fairly simple things you
can do (more…)

2008 August 3

Top tips for marketing your web site

By Ditlev

A few months back I posted Nominet’s top tips for registering a domain, I know that many of you read that post, so I thought that I’d repeat the success by posting their top 10 on marketing your website.

Here you go:

Top tips for marketing your web site

‘A web site without marketing is like a shop in a cul-de-
sac’ – the goods are on display, the cash register is set up
and the store is open, but customers don’t know that the
shop even exists.

Here are some great tips for marketing your web site (more…)

2008 April 7

Help Guide #5: Helping Small Businesses improve their understanding of eCommerce, SEO, usability, and web design! Interview with James Crooke

By UK2 Marketing

For part 5 of our help guide we have an interview with James Crooke on the challenge of designing ecommerce based web sites as well as search engine optimisation, usability, and the importance of accessibility for your website.

James runs CJ Website Design and does a wide variety of design work on ecommerce and other websites. He also offers search engine optimisation services and you can view his full portfolio here. James is 23 and based out of Derby. He has three years of commercial web development experience, particularly in ecommerce and transactional websites.

If you missed the previous interviews on how to improve your internet marketing efforts and website you can read part 4, part 3, part 2, and part 1. All feature interviews with some of the leading web designers in the United Kingdom!

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2008 April 4

Help Guide #4: Helping Small Businesses improve their understanding of web design, branding, and business blogging! Interview with Richard Stelmach

By UK2 Marketing

Today for part 4 of our series we have an interview with the UK designer Richard Stelmach! Richard is going to talk to us about finding a balance between making your site unique and brandable versus usability as well as search engine optimisation and the uses of business blogging.

Richard runs the design company Creative Binge and you can view his portfolio here. He also runs a very useful design blog. Richard has been working in the design industry for 4 years and lately has been playing with social media sites and the traffic you can generate from them. He received a lot of traffic from Digg for a post entitled “What will Facebook look like in 40 years?”.

If you missed the previous interviews on how to improve your internet marketing efforts and website you can read part 3, part 2, and part 1. All feature interviews with some of the leading web designers in the United Kingdom!

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2008 April 3

Help Guide #3: Helping Small Businesses improve their understanding of branding, SEO, and business blogging! Interview with Chris Spooner

By UK2 Marketing

Ever wondered how your business could improve their online brand, or how to use social media to drive sales, or even how to setup a blog for your business? Well today we hope to provide the answers to those questions with an interview with Chris Spooner! This is part three of our small business help series and you can read part 1 and part 2 if you missed them.

Chris is a full time designer working in Sheffield, UK for his company Spoon Graphics. You can view his design and illustration portfolio here. He also runs a great blog on design and other subjects and I highly recommend taking a look at its gorgeous design!

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2008 April 2

Help Guide #2: Helping Small Businesses improve their understanding of web design, SEO, and Internet marketing! Interview with Mathew Browne

By UK2 Marketing

For part 2 of our help series we have an interview with Mathew Browne on what a small business can do to improve their web page and their search engine optimization efforts.

Mathew Browne is one of the leading web designers in the United Kingdom and provides design and search engine optimization services through his company MB Web Design! You can view his portfolio here and some SEO success stories here.

Mathew is 23 and got his start with web design at an early age, he won several national web design competitions before he had even finished school! He is a graduate of Computer Science at UCL and just finished a three year stint working in web and multimedia design at University College London. When he is not working he is posting on his blog or watching one of the big drama series Lost, Heroes, or Prison Break.

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