Using tools like Vimeo, you can add video to your blog in a matter of minutes. However, if the ease of doing it doesn’t persuade you to call ‘action’ for the first time, the following points should…
by Emilie DeCoursey
Keeping a blog or website running can be a lot of work if you’re consistently posting new material and keeping your readers engaged. You may feel like you don’t have the time to put into creating and posting video clips and wonder why you should bother when you have plenty of images and verbal content available. Video can be a remarkable addition to your blog and your business for a number of reasons, so before you disregard the idea, consider the following…
Video Is Personal
Having a business owner or CEO introduce themselves via a short video clip tends to come across as a lot more welcoming and sincere that a lengthy blurb on a landing page. Viewing video of the face behind the blog and the employees can really add a personal touch to your site and show viewers more of your human side.
Sure you could hire a professional videographer to film you and assist you with the editing process along the way, and this may end up being worth the money as your business grows. However, you don’t have to spend much at all to add video to your site. With a decent digital camera or even a nice smartphone, you can record regular video snippets and upload them yourself. You might even be able to make use of your community resources at the library or through a local community college for equipment and editing software privileges.
Aids in SEO
Boosting your SEO efforts is an ongoing process and there are so many things you can do to improve your SEO rankings. Google in particular returns video results in one out of four searches and many people are searching specifically for videos online to help them view services, understand a product or get another’s opinion.
Gives Promotional Efforts and Extra Punch
What better way to really prove how beautiful your all-natural lipsticks look than to show them demonstrated on a real person via video? Visual representations of your products and services can offer insight that words alone often can’t.
Benefits Visual Learners
Instead of adding a 100-page PDF instruction manual available for download on your website or blog, why not consider offering a “How To” series of videos for customers to actually see a process in action? You may be surprised how much these types of videos are appreciated and how much time you can save on customer service questions due to confusion and misunderstandings when you have videos showing clear instruction.