Top 5 Online Marketing tips for Small Businesses cont’d – Social Marketing

November 5th, 2009 by

Hi guys,

It’s been like a few weeks since I did my Search Marketing blog post and I would have loved to be back earlier with my post on Social Media Marketing, but unfortunately I have been very busy with work. Anyway I’m back now so let’s get down with some Social stuff! 😀

If you haven’t read my previous posts, you might want to check them out. There’s one on Email Marketing, Affiliate Marketing and Search Marketing.

2. Social Media Marketing

Over the past few years, social media marketing has grown to become a familiar and a somewhat vaguely understood term in the marketing industry. With Facebook boasting over 300 million users, and presidential campaigns going onto Twitter, it is understandable that marketers want to get a share of the pie, and somehow monetize this ever growing media.

Social Media Marketing (SMM) is simply using social networks such as blogs to promote a company’s brand, products and services, as well as build relationship with customers and possibly the general public.

The most common SMM tools are Twitter, company blogs, Facebook, LinkedIn, Flickr and YouTube. As a small business owner, these are a good place to start promoting your business.

Unlike most traditional and online marketing mediums where you can directly measure performance, and track revenue generated, SMM is more likely to impact your business indirectly. For instance relevant user content on your blog can generate a surge in traffic to your website, which could in turn lead to a boost in sales.

Regular tweets on Twitter or posts on Facebook could get you good inbound links to your website which could help with your site’s search engine optimisation. Running a product how-to video on YouTube or sharing product photos on Flickr could build more awareness of your business and brand which can only be a good thing.

How do you start?

The beauty of it all is – it’s usually free and you don’t need to be a marketing guru to be a fantastic Social Media Marketeer! More than likely, you are already one the 300 million users on Facebook (if my dad can get on Facebook, then everybody else can. 😉 ), have posted a video on YouTube before, and currently have a profile on LinkedIn. So you are already half way there. 🙂

There are a few things to note though when using social media networks for your business and not personal use.

1) Strategise

Like all other marketing efforts, you need a strategy. What exactly are you trying to achieve?

Do you want to increase traffic to your website? Then you’ll need to regularly attract users back to your site by providing a link on your Twitter and Facebook posts, showing your website url at the end of your YouTube video, and for blogs making it easy for users to share your content on sites like Digg and which could generate clicks back to your site.

2) Personalise

Social Media’s are all about me-to-you, forget all the corporate talk and try to relate with your customers on a personal level without sounding ridiculous. Try and find the right tone that you and your customers are comfortable with and stick with that.

3) Listen and Learn

You can learn a great deal about your customers on social media networks. Listen to what they are saying, allow comments on your blog, and read your customers replies to your tweets and posts. Chances are there could be a gem lurking in there that could make your business a whole lot better.

4) Give more than you take

Provide your customers and users with content they will find useful, and they will keep coming back for more!

5) Be Nice!

I will expect that you are already polite and nice to your customers, so this is just to re-emphasise the fact that “customers are always right”. Most social media networks can be accessed by anyone, anywhere in the world, so if you put one foot wrong, you could pay the ultimate price!

Useful Link

Here’s a blog post I really like about Social Media Marketing. Enjoy!

I hope this blog has given you some useful tips to successful social media marketing! Good luck and see you next week for my final post on Top 5 Online Marketing Tips. Have a good weekend. 😀

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Top 5 Online Marketing tips for Small Businesses cont’d – Search Marketing

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One Comment

# 15th January, 2010

Build Traffic!
Here is an old rule! If you want to be really successful in affiliate marketing, you ought to drive traffic to your website. The more visitors to the website, the higher the probability of click through. Many affiliate guides forget to mention that it is always prudent to build traffic first and then consider affiliate marketing. There is no magic potion. If there is no traffic, there are no profits. Don’t worry, if you haven’t got hordes of visitors, even a few visitors will do initially. Once these visitors start trickling down the web drain, you can place banners and advertising in appropriate places to get the results. A good affiliate marketer doesn’t care about the number of clicks but on the average number of clicks per visitor.
Such techniques, slowly but surely brings success. And with it comes a potential for much higher rewards………

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