Top 5 Online Marketing tips for Small Businesses cont’d – Affiliate Marketing

September 18th, 2009 by

Hi guys,

As promised here’s my post on Affiliate Marketing. If you are yet to read my previous post on Email Marketing, you can check it out here.

4. Affiliate Marketing
Right, so what’s affiliate marketing? Affiliate marketing is simply getting other people or businesses to promote your products or services and rewarding them for each referral or sale. Rewards are usually in the form of commissions per referral or sale.

As a small business owner, affiliate marketing is one of the cost effective ways to market your business. Your affiliate does all the work required to get you potential customers, and you simply pay them an agreed commission for it. I’ll say that sounds a lot more attractive than spending hundreds or even thousands on advertising with no guarantee of any returns.

So how does affiliate marketing work?
Simple, there’s a large number of individuals and even businesses out there who run websites solely to promote other company’s products and services. These individuals and businesses are called affiliates. Affiliates usually belong to affiliate networks such as Affiliate Future and Commission Junction. The networks act as a middle man bringing together merchants (company’s that want to promote their business) and affiliates.

Merchants go on to the networks registering their company or products and services they wish to promote on the site, usually at a small fee. The merchant also provides all the necessary information and materials required to promote the product, such as product description, prices, offers and sometimes even banners.

Affiliates registered on the networks then go through merchants on the site picking products and services they will like to promote. This is sometimes influenced by the commission amount the merchant is willing to pay. Once the affiliates have picked the products they want to promote, they add the details to their website, and the marketing begins!

It is the affiliate’s responsibility to get potential customers to their website and promote your products and services to them. Some affiliates do this through Google advertising. Once a visitor to the affiliate website clicks on your product, this click is tracked back to your site by the network, and if it results in a sale, the affiliate then gets his due commission payment.

Running a successful affiliate program
Once you’ve decided that affiliate marketing is for you and registered with an affiliate network, there are a few things you can do to get the best out of your affiliate programme.

1) Promote your affiliate programme on your website. Simply add a link on your homepage called Affiliate Programme which could link to a page describing affiliate commission payments, an example is the UK2’s affiliate page.

2) Arm your affiliates with all the details. Make sure your affiliates are kept up to date with any changes to your products, services and prices. Consider emailing them regularly (most affiliate networks will allow you to do this), not only will this help them promote your products better, but it could help build a profitable relationship between you and your affiliates.

3) Market yourself regularly to your affiliates. You need to make sure your affiliates are motivated to promote your business. You could run a special promotion for your affiliates, for instance the best selling affiliate wins an extra £100 commission.

4) Be Competitive. Always make sure you know what your competitors are paying affiliates to promote their business. Try matching their commission payments or better still beating them. There is no loyalty with affiliates, they will promote whoever pays best.

5)Pay on time. The worst thing you can do for your affiliate programme is to delay payments. Make sure your affiliates are paid on time, and they will happily continue to promote your business.

Earn cash as an affiliate
As well as promoting your products and services through affiliate marketing, why not become an affiliate yourself and earn some cash? You can promote products and services that your customers may find useful and earn some extra £££’s for yourself. Your customers will be pleased you’re providing them with useful links to what they require, and you get a well deserved reward for it.

We’ve got a wide range of products and services you could promote at UK2, from Domain Names right up to Servers, and if you think your customers will find these products useful, why not consider promoting them on your website? We pay up to 30% commission on some products. Click here for details.

Don’t forget to check back next week Friday for my post on Search Marketing. Have a lovely weekend, and hope to see you back here next week. 🙂

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Top 5 Online Marketing tips for Small Businesses

Guide to making money online pt. 1

8 Comments

Georgia SEO Help Solutions
# 1st October, 2009

There is obviously a lot to know about this. I think you made some good points in it.

Latest Breaking News
# 13th November, 2009

Nice post. I have used press releases and found them to be effective.

Credibility of Experts
# 5th January, 2010

You made some good points there. I did a search on the topic and found most experts on this topic agree with what you said.

Money Saver
# 22nd November, 2010

A very nice article about affiliate marketing.
Commission junction is a good affiliate network and thanks for the link to the Affiliate Future site.

wholesale building materials
# 3rd December, 2010

Hey, We searched for this web site on Msn and just wished to say just superb read. We would need to agree with this, thanks again!

arte lingerie
# 9th July, 2011

Good article, I think I will try commision junction!

KS
# 3rd December, 2011

I’m extremely impressed together with your writing abilities and also with the structure to your blog. Is that this a paid theme or did you customize it your self?

Craig
# 5th December, 2011

Thanks! We are glad you like it. We have created the theme ourselves but you could probably find a similar WordPress theme which is easy to use and install.

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