Top tips for marketing your web site

August 3rd, 2008 by

A few months back I posted Nominet‘s top tips for registering a domain, I know that many of you read that post, so I thought that I’d repeat the success by posting their top 10 on marketing your web hosting site.

Here you go:

Top tips for marketing your web site

‘A web site without marketing is like a shop in a cul-de-
sac’ – the goods are on display, the cash register is set up
and the store is open, but customers don’t know that the
shop even exists.

Here are some great tips for marketing your web site to make sure that prospective
customers know where and how to find your business.

1. Think of your domain name as a short classified advert

Choose your domain name carefully. Consider the value of multiple
domain names to increase the chances of catching passing traffic. Use
domain name strategies to attract customers from particular geographical
areas; for example in the UK, 72% of adults visit a .uk web site first when
browsing or shopping online. When faced with a list of domain names on
a search engine, people don’t necessarily click on the top one, but quickly
scan for a link that sounds appealing, useful or interesting.

2. Be aware of opportunities for publicising your business

Proactive media relations (with online and offline publications) are a core
element of many marketing strategies and an extremely useful tool for
raising awareness within a target audience. Be aware of opportunities to
publicise your business – ranging from new product launches and
promotional offers to charity initiatives and executive appointments – and
use them as opportunities to drive traffic to your web site.

3. Mention your web site URL at every opportunity

Include it in email signatures, marketing literature, business cards,
adverts, promotional gifts, packaging material ….the opportunities are
endless! Also consider offering online services, such as a delivery tracker
for goods ordered or discounts for online purchases, in order to drive
repeat traffic to your web site.

4. Make your web site more than a shop window

Research shows that, in Britain alone, 5.4 million Internet users research
buying decisions online before completing their purchase in the shops.
Providing a free information resource for people to research their
decisions is a very effective way of attracting traffic – therefore
prospective customers – to your web site.

5. Search engines remain the first port of call for finding a web site

With more than 95% of web surfers using search engines to find what
they are looking for, achieving a high ranking is often regarded as the holy
grail of online marketing. Search engines tend to apply individual
techniques for ordering and displaying results making this even more of a
challenge, but there are experts who specialise in optimising search
engine rankings.

6. Consider a paid for listing on major search engines

Whilst some consumers prefer to sift through search results, others find it
easier to look at the paid for listings services that are provided by most
major search engines. This can be a way of ensuring that your company
is listed on the front page of a relevant search query every time.

7. Banner ads should be treated with caution

Few people tend to knowingly click on banner ads and instead they are
often regarded as an irritant for Internet users with few generating a good
click through rate. The problem is that they are rarely designed to provide
a compelling reason to be followed, so, if you do choose to include banner
ads within your marketing strategy, make sure that they have a clear ‘call
to action’ and are attractive and interesting.

8. Explore the opportunities of affiliate marketing

Links from other web sites can drive traffic between sites hosting
complementary goods and services, raising awareness of both as a

result. Do your research and make sure you are partnering with reputable
companies that will enhance your own profile and market perception.

9. Invest in tracking software to understand your market

Tracking software is a valuable tool for monitoring the number of visitors
to your web site, tracing navigators around the site and measuring
conversion into actual transactions. The more advanced tracking tools on
the market also enable you to see from which sites or search engines
customers arrive, as well as where they go afterwards. This can help you
to target your marketing efforts and also provide insight into buying
behaviours.

10. Open customer dialogue channels

Create interactivity through your web site and make every effort to get to
know your customers, what they want and how they shop. Registration,
loyalty schemes and customer feedback forms are all great ways of
collecting information, which can then be used to feed into an effective
marketing programme for your web site.

I hope that was useful for you, if you have any tips, leave them below for your fellow readers! And when you are ready to begin, buy your domain name here and add web hosting for only 14p per day.

🙂
D

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7 Comments

Mike
# 12th February, 2009

Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to my website ZestforMarketing

how to market your business
# 24th September, 2009

Great post!
The more your site is promoted the more traffic generated to site. These lists of tips are really needed to be done to increase site to the top of the ranking …

HotPhotoPersonalsAdsgal
# 20th October, 2009

You have made a nice effort, strive to continue!

Earn Cash
# 2nd February, 2010

just seen this on twitter cheers for the info.

brown leather jacket
# 25th February, 2010

The more your site is promoted the more traffic generated to site.

Resume Services
# 14th January, 2011

A nice article with a great stuff of information, I really like that. This is really interesting site that gives huge of information to all readers thanks a lot.

Anonymous
# 24th March, 2011

There is no doubt that people who make a website should follow these marketing tips.

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