In recognition of World Domain Day, Madeleine Bruce delivers a bit of domain trivia…
This week, we’re celebrating World Domain Day in the UK2 offices. We’ve got out the party poppers and put in an order for an extra tray of donuts in lieu of the International occasion that took place officially on Sunday.
The domain game has chopped and changed over the years, leading up to this year’s Year Dot. 2014 has seen wave after wave of new TLD releases, with hundreds of new industry, geographical and just-for-fun domain names going on sale to the public.
But what does the domain game look like from a worldwide perspective? We thought we’d use World Domain Day as an excuse to find out…
Research shows that, as we head into the third quarter of 2014, the USA has the highest volume of domain name sales, with up to 40 percent of dot-somethings being traded in the land of Lady Liberty. While 161 different, diverse and equally wonderful TLDs have been made available for sale globally in the past six months, more than half of global domain sales have been .coms. Accounting for 55 percent of domain sales, the mighty .com is hanging onto its reign over global domains by a thread.
Hot on those American heels is the online community of Germany, who have claimed a 22 percent slice of the 2014 domain name pie. Behind .com, the most traded domain name of the Year Dot so far has been .de, the country code top level domain for Germany. This piece of geographical real estate has been flying off the virtual shelves, stacking up to just under 15 percent of all global domain sales. That’s a lot of online business.
Not to be underestimated, the globe’s most heavily populated country is racking up a huge online presence. .cn – which is the country code top level domain for China – is topped only by .de and .uk for popularity in the geographical domains table. Research shows that, of all global domain registrations this year, China has seen the biggest increase in buyers, and it doesn’t look likely to slow down its Internet conquest any time soon. With 80 million users, China tails only the USA and Japan when it comes to Internet use, and research suggests that its online community is growing at 5 percent a month.
Still in its teenage years of domain registration, Australia had some teething issues in the onset of its online endeavours. .au originally surfaced in 1989, around the time of the country code TLDs boom. However, a lengthy process led to its unregulated use prior to the late 1990s. It wasn’t until 2002 that the .au Domain Administration began selling .au domains competitively. This said, research shows this global underdog registered 2 percent of our planet’s domain names in 2014, equalling its Swiss, French and Spanish counterparts.
Including its surrounding Islands, the continent of Africa is comprised of 53 countries. With a population of over 1 billion people, it’s unsurprising that Africa is an online force to be reckoned with. Countries such as Cameroon, South Africa and Madagascar already have a range of available domain names, although it is the release of .africa, available for registration later this year, that will mark Africa as a real domain player. It’s one to watch.
Our very own .london is available for pre-order from UK2. Shout about your hometown with a statement domain!