Young women dominate UK net

May 22nd, 2007 by

No, I’m not talking about the UK2 office here 🙂

According to research from net measurement firm Nielsen/NetRatings 18% of all online Britons are women in the 18 – 34 age group.

And they also spend the most time online – accounting for 27% more of the total UK computer time than men in the same age group.

Alex Burmaster, an analyst with Nielsen/NetRatings commented;

“If you asked the question ‘who spends the most time on the computer’ – most people would still answer ‘men’.”

The fact that new groups are emerging is the best illustration of how mainstream the net has now become, he said.

The article I read also listed the top sites as follows;

    TOP SITES FOR WOMEN AGE 18-34
    iVillage Parenting Network
    Huggies
    The Full Experience Company
    BBC Parenting
    Galaxy Radio
    hairboutique.com
    Foxtons
    La Senza
    FCUK
    Pregnancy-info.net

Also mentioned was social networking sites such as facebook and myspace, especially for the younger women in the category. Interesting stuff as I bet most would have thought otherwise… food for thought for all those planning an online endeavour.

Source: http://news.bbc.co.uk/1/hi/technology/6662469.stm

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2 Comments

Bill Coltham
# 24th May, 2007

The REAL story of the above is as follows.
The use of selective statistics is to be deplored.

Young women spending more time online
New stats from Nielsen//NetRatings show that young women are spending more time online, with the 18-34 age group accounting for 18% of the UK internet population.

According to these stats, the 18-34 age group is the largest online, accounting for 34% of UK internet users.

This differs from recent Hitwise stats, which had the 35-44 age group as the largest, with ‘silver surfers’ closing fast. This is because the demographic groups are measured differently – Hitwise splits the 18-34s into two groups in its data.

The Nielsen stats also show:

There’s been an increase in internet use by silver surfers – one in four Britons online is over 50.

UK internet users are split almost equally between males (51.5%) and females (48.5%).

Women aged 18-34 account for 21% of all time spent on computers in the UK, which equates to 13 minutes out of every hour online.

18-34 year olds are the biggest computer users, spending around 60 hours per month on their computer, while under 18s spend 16 hours.

glamour-agency
# 30th September, 2007

Studio Modeling

hey great stuff

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