No, I’m not talking about the UK2 office here 🙂
According to research from net measurement firm Nielsen/NetRatings 18% of all online Britons are women in the 18 – 34 age group.
And they also spend the most time online – accounting for 27% more of the total UK computer time than men in the same age group.
Alex Burmaster, an analyst with Nielsen/NetRatings commented;
“If you asked the question ‘who spends the most time on the computer’ – most people would still answer ‘men’.”
The fact that new groups are emerging is the best illustration of how mainstream the net has now become, he said.
The article I read also listed the top sites as follows;
- TOP SITES FOR WOMEN AGE 18-34
iVillage Parenting Network
The Full Experience Company
Also mentioned was social networking sites such as facebook and myspace, especially for the younger women in the category. Interesting stuff as I bet most would have thought otherwise… food for thought for all those planning an online endeavour.