What are the benefits of a .online domain?
Expansion: If you have a bricks and mortar business and are looking for ways to reach new customers, grab yourself a .online. If you want to keep things simple, set yourself up with an information site. Create an About Us page and let the wider world know why they should visit your real-world base. Alternatively, be a bit more ambitious. Use your .online to build a sales site where people from far and wide can buy your products.
Diversification: If you’re not quite ready to expand quantitatively, you can expand qualitatively. So you’ve not got the resources just yet to start shipping your stock to the furthest reaches of the world. But what you could do is improve your offering for you existing customers. Get an .online to keep your customers up to date on your latest news or stock arrivals. Add an email address to send newsletters, or add a small sales section where your customers can pre-order goods to pick up instore.
Differentiation: Your website doesn’t have to compete against your real-world business. Set up a .online website and you can sell items that are different but complementary to your in-store stock.
Expression: The .online space is a great place to establish a blog or personal website. It says you’re live, wired and ready to share your knowledge, opinions, and ideas with the world.