What are the benefits of a .photography domain?
Better branding: there’s no denying that goldlotus.photography is snappier and more on brand than goldlotusphotography.com. The .photography domain gives you the opportunity to untangle your brand name from the keywords you thought you needed in your web address when you were buying your .com.
Improved search rankings: a .photography domain tells the search engines straight away that you’re a legitimate part of the photography community. It puts a keyword into your website name naturally, so you don’t necessarily have to compensate in other areas like online marketing.
Prestige: when you’re a leader in the photography industry you naturally keep up to date with the latest trends and any developments that might affect your business - whether it’s the latest kit or newest touch up technology. Your website should be no different. Put yourself on the cutting edge with you domain name and it’ll reflect on the rest of your business.