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The daily routines of Online Geniuses

Research taken from Youtube videos, Insta-stories, Instagram images, Twitter and newspaper articles to compile a general view of what these influencers do on a normal day.

Guide
Exercise
Exercise
Sleep
Sleep
Travel
Travel
Day Job
Day Job
Creative Work
Creative Work
Food & Leisure
Food & Leisure
People
Steven Bartlett
Zoella
Hannah & Stef Michalak
Maddie Shaw
Joe Wicks
Casey Neistat
Megan Ellaby
Jim Chapman
Fun for Louis
The Syndicate Project
Steven Bartlett
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Steven Bartlett

The 24-year-old CEO of the social media agency giant that is Social Chain.

Creative Work

Steven believes in sharing his experiences and career progression online via his own website, in an attempt to engage young people and inspire them to resist convention and follow their dreams.

Gym

Sleep

He regularly lives off three hours a night; and once actually snatched a few hours on a bench in London before a business meeting!

Travel

Often to Social Chain’s head office in Manchester, which has recently doubled in size and now has sleep pods and even a zip wire, or to the company’s London base for meetings. Steven is also an advocate for entrepreneurship and regularly travels across the UK to speak at universities.

Day Job

New business development, client pitches, internal meetings and leadership. Steven is also a guest writer for Huffington Post and a business consultant for companies such as Bebo.

Creative Work

Steven believes in sharing his experiences and career progression online via his own website, in an attempt to engage young people and inspire them to resist convention and follow their dreams.

Zoella
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Zoella

The UK’s most subscribed female Youtuber. Zoe has written three books, released a home and lifestyle range, been on the cover of many magazines and boasts an incredible X million subscribers and followers across all platforms.

Sleep

NOT getting drunk – hasn’t since she was 18! Usually involves eating cupcakes – she’s a self-confessed cupcake addict!

Food/Leisure

Eating American cereals or drinking hot chocolate for breakfast.

Creative Work

Vlogging, video editing, meetings with Superdrug about new range, planning blog schedule, responding to followers on social media.

Food / Leisure

Dinner would include something potato-based as that is her favourite food – but not chips! Singing – only if she is home alone - watching Disney DVDs – she collects them - hanging out with boyfriend Alfie, scrapbooking, relaxing, playing around with make-up looks.

Sleep

NOT getting drunk – hasn’t since she was 18! Usually involves eating cupcakes – she’s a self-confessed cupcake addict!

Hannah & Stef Michalak
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Hannah & Stef Michalak

Youtube couple, Hannah and Stef, are parents to Grayson, with a new arrival coming soon. They love a silky montage and have developed a cinematic style with their weekly vlogs.

Sleep

Gym

Day Job

Looking for the perfect music to complement their shots, editing videos (this can take up to 72 hours for each!).

Food / Family time

Taking Grayson to the park, going for walks, going to the beach, doing the food shopping.

Creative Work

Working on their other businesses – a boutique makeup bag and print company and a social wishlist tech startup, communicating with sponsors via their manager.

Leisure

drinking coffee, planning the arrival of their second baby, adding finishing touches to their new home.

Sleep

Maddie Shaw
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Maddie Shaw

A nutritional health coach, yoga, food lover and best-selling author from the bloggersphere, who believes that a healthy and fulfilled life is the best way forward.

Sleep

Sleeps naked – because she sleeps better this way.

Exercise

Creative Work

Reading the latest in food / nutrition, cooking, photo shoot and interviews with national publication, updating social media profiles.

Food / Leisure / Family Time

Practising mindfulness, listening to podcasts, hanging out in an infra-red sauna, spending time with her friends – she calls them her tribe - putting on a facemask.

Sleep

Sleeps naked – because she sleeps better this way.

Joe Wicks
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Joe Wicks

The food and fitness coach, with four books and a Youtube channel - Joe is The Body Coach looking to getting “the world fitter, healthier and leaner.

Sleep

Day Job

Filming live workout, work on new breakfast recipes, taking lots of selfies – usually topless.

Food / Leisure

Food, gym, putting client’s individual plans together, book promo for latest book ‘Cooking for family & friends, hanging out with his little nephew - Oscar.

Day Job

Gym, social, filming new HIIT workouts, meeting with Channel 4 regarding his TV show.

Sleep

Casey Neistat
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Casey Neistat

A filmmaker, vlogger and Youtuber who has worked with brands such as Samsung. Also owns Beme (a video app), a company recently acquired by CNN.

Creative Work

Editing vlog

Sleep

Email Time

Checking and responding to important emails and some community management of social channels.

Exercise

Running – he has run 23 marathons and completed in the Ironman Triathlon four separate times, despite the fact he was in a serious motorcycle accident when he was 26 and was told he would never run again.

Day Job

Beme, filming vlogs, planning vlog schedule, meetings, talks etc.

Family Time

Planning next holiday / trip, fooling around on Snapchat with his son, Owen, and daughter, Francine, looking for the next experience that will get his heart racing – he’s an adrenaline junkie

Creative Work

Editing vlog

Megan Ellaby
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Megan Ellaby

A fashion blogger and Youtuber, attending events and working with brands such as Mulberry and Schwarzkopf. Has previously labelled herself as a ‘workaholic’ but loves working long hours to produce good quality content.

Sleep

She talks in her sleep and has been known to have conversations with her boyfriend, George, whilst asleep.

Breakfast

Creative Work

Blog posts, meetings – she is always at least 10 minutes early for all meetings / appointments, events, video editing, photoshoots, filming videos.

Chill Time

Having a bath, catching up on Youtube videos, eating mac and cheese – her favourite meal of all time, writing lists – she is a compulsive list writer, googling pictures of sausage dogs – been her dream to own one since she was 13.

Sleep

She talks in her sleep and has been known to have conversations with her boyfriend, George, whilst asleep.

Jim Chapman
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Jim Chapman

A male fashion and lifestyle Youtuber and blogger, who is also a columnist for GQ. Also hosts film premieres and events, presents at awards.

Sleep

Drifting off watching Harry Potter – he is a HP nerd

Workout

Breakfast

Eating whilst hanging out with his mini dachshund, Martha.

Creative Work

Meetings, fittings, editing, filming, photoshoots, writing.

Events

Premiere or event such as the Glamour Women of the Year Awards

Sleep

Drifting off watching Harry Potter – he is a HP nerd.

Fun for Louis
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Fun for Louis

A travel vlogger, working with travel companies and resorts to show new areas of the world. Also recently worked with GoPro and road tripped to their event in Colorado from L.A.

Sleep

Breakfast

Louis recently revealed he is a vegan – his favourite breakfast is blueberry oatmeal waffles

Travel

Louis’s YouTube channel – FunForLouis – has more than 1.8million followers and has released more than 1,400 vlogs documenting his life, travels and adventures all over the globe.

Crative Work

Editing and uploading his vlogs and making plans for his around the world documentary – Beyond Borders

Sleep

The Syndicate Project
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The Syndicate Project

A Youtuber/Gamer/Streamer - Tom has more than 12 million subscribers, between two channels, creates videos relating to gaming and vlogs his life.

Creative Work

Playing on his Twitch channel, which now has more than 2.5million followers, and Jetpack, the multi-channel network he helped set up in 2014.

Sleep

Breakfast

Always healthy

Leisure

Bowling/sports

Work

Uploading three videos a day to his YouTube channel which, with more than 9 billion subscribers and 1.9 billion video views, is the 65th most subscribed on the website

Food / Leisure

Rock climbing/sports and spending time with his bearded dragon, Steeve.

Creative Work

Playing on his Twitch channel, which now has more than 2.5million followers, and Jetpack, the multi-channel network he helped set up in 2014.

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Please note: Disclaimer the above routines are best guesses based on research and not official representations of the individuals