Top tips for registering a domain name

May 1st, 2008 by

The domain name is an essential part of any web site and registering it can be a tricky business. The good people at Nominet have written a guide on how to pick the right domain name.

I thought I’d pass on their recommendations and paste their guide below:

Top tips for registering a domain name

The domain name is an essential part of any web site, but
choosing and registering it can be a tricky process.

Here are some great tips to help you through this process.

1. Choose your domain name quickly
.uk domain names are being registered at a rate of one every 20 seconds
and allocated on a first-registered, first-served basis, so a delay in
decision making could mean someone else gets there first.

2. Choose a name that suits your business

You should choose your domain name so that it best represents your
company’s interests. Bear in mind the brand, what you offer, your unique
selling point and the implications of being alphabetically listed.

Think about domain names that solve a problem or names that describe
the products or services your company provides e.g. ‘marketing solutions’.
Either way, your name will help drive targeted traffic to your web site if
you take this approach.

3. Be flexible and creative in your choice of domain names
There are approximately 120-130 million domain names registered
worldwide. It may be useful to think about a few alternatives in case the
name you ideally want is already registered. Consider using hyphens and
acronyms.

4. Decide which Top Level Domain (TLD) to use
Companies based in the UK usually register a domain name ending in
.co.uk, and recent independent research suggests that British Internet
users are six times more likely to choose a .uk rather than a .com address
when looking for information via an Internet search engine. 72% of
respondents also said they would visit a British web site above any other.

There are however a number of other alternatives including .com or other
Second Level Domains such as .org.uk (or non-commercial
organisations), .me.uk (for individuals), .ltd.uk and .plc.uk (for Ltd and Plc
companies) and .com, .info and others for generic usage.

5. Register your domain name in other suffixes
It’s not a bad idea to register several similar domain names. If you have
‘yourname.co.uk’ you could register ‘yourname.org.uk’ so no-one else can
come in at a later stage and capitalise on your brand name using another
major domain name type. You could also register your full company
name and a shorter, easier to remember version.

6. Check whether your chosen name has already been registered
Use the WHOIS search facility on our web site to check the availability of
all .uk domain names.

7. If it has been registered, you could check if it is for sale
If your first choice domain name is unavailable the cheapest solution is to
choose something else. However, if you have your heart set on a
particular name, you could try buying it from the current registrant.
There’s no guarantee you will be able to acquire the domain, and even if
the current registrant is willing to sell, it could cost you anywhere from a
few hundred to many thousands of pounds.

8. Create your web site and set up your email address
Once you have registered your domain name you are ready to create your
web site and set up your email address. You can do this yourself, or we
would be happy to do it for you. We provide a range of web design,
hosting and email forwarding services that we would be pleased to
discuss with you.

9. Make a diary note of the renewal date for your domain name
All .uk domain name registrations are valid for two years from the date of
registration; others may vary so check your domain name certificate.
Your registrar will normally contact you before the expiry date to ask if you
wish to renew it for another two year period.

For .uk domain names, we will also contact you before cancelling the
registration. Be aware that ‘Notices of Expiration’ demanding payment
from sources other than your agent or Nominet may be a scam, so check
correspondence carefully and contact your existing agent or us if you
have any concerns.

10. Tell us if your contact details change

Your details must be correct for the domain name registration to remain
valid and we will not necessarily prompt you. If you change any of your
contact details please let is know so that we can ensure that your domain
name registration is renewed. If you change address and forget to tell us
you risk losing the domain name you have spent so much time, energy
and resources developing.

Hope it will make it easier for you to chose and register your new domain!

🙂
D

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7 Comments

airgle
# 20th May, 2008

I would prefer to buy a good domain, as there are impossible to register a nice domain name, as most of them are not available

Amanda Fox
# 16th July, 2008

I wish I could get a 4 letter domain name. Please provide some tips

Top tips for marketing your web site | UK2
# 3rd August, 2008

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Sarah
# 3rd February, 2010

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Genius Bloggers
# 11th March, 2010

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Mike
# 11th November, 2010

Totally cool Blog on the topic. Makes me come back for more. Hope you will keep updating it. Thumbs Up!!

Optimize Guyz
# 28th June, 2011

there are a few domain generators that can help you out

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