Content Creation: Keeping Your Website Fresh

Did you know that the average internet user has an attention span of only eight seconds?

And did you also know that there are 2.5 quintillion bytes of data created each day? That equates to 2,500,000,000,000,000,000 bytes of data every 24 hours!

With the sheer volume of data that is created every minute, combined with the ever-shortening attention span of website viewers, it can be almost impossible to stand out as unique. In addition to this, a large part of your search engine optimisation ranking depends on your ability to regularly update your website with fresh content. Old or outdated content can detrimentally affect your ability to attract website traffic in the future.

So how do you appeal to your audience in an environment when attention spans are at an all-time low? And how do you squeeze more content out of an already full schedule? Below we have listed some of our favourite content generation ideas to help you keep your website fresh:

Scan social media for #ideas

The topics that your audience will be interested in will most likely also pop up in your social media feed. Decide which platform acts as a connection to those you are trying to reach, whether it is LinkedIn, Facebook, Twitter, or even Instagram. If you haven’t already done so, create a profile and start engaging with those who are interested in the content you are looking to produce. Stay on top of trending hashtags and news to get in on the conversation when you have something important to add.

Find the influencers

In each industry there are leaders and there are followers. It can seem like a great idea to start out as a leader from the word go, however this might not serve you well as you attempt to create easily searchable, engaging content. Instead, follow the influencers in your industry and let their content inspire your own before you attempt to set out as a lone wolf.  

Read industry reports

No matter your industry, whether you are an artist creating a portfolio or a financial advisor looking to make great returns, keeping up with industry developments is the difference between a booming reputation or being seen as yesterday’s news.

Keep up with conferences

Each year, millions of professionals travel around the world to attend conferences and conventions to mingle with others in the business and listen to speaker workshops. While it may be quite expensive to attend each conference in your industry, you can keep tabs on the topics being discussed each year. On many occasions you can even find YouTube videos of the workshops after the end of the event. By understanding what is being discussed by other professionals, you can contribute through your own carefully constructed website content.