You may think that a great product, an intuitive checkout process, and fast shipping is all you need for a successful ecommerce website. However helpful these attributes are, there is yet another ingredient for the perfect ecommerce recipe that contributes towards increased searchability, website traffic, and overall sales goals.
All successful ecommerce stores share one important characteristic: engaging website content which includes a helpful About Us page, product descriptions, and more often than not, a blog. It is often said that content is king and the ecommerce industry is no exception. Let’s take a look at some useful tips that can help you craft engaging content for your ecommerce website that can help promote sales, increase website traffic, and elevate your social media standings.
Tips for creating engaging ecommerce website content
While you can’t build an ecommerce empire overnight, regularly published content can boost search engine ranking and keep your website fresh. Our list of content tips isn’t exhaustive. However, it will help you get started if writer’s block has you down.
Start with your USP.
No matter what type of content you plan to publish – blogs about your business narrative, articles showcasing your great employees, or guest posts from others in your industry – just be sure that you always begin with the angle of why your startup or small business is unique.
Don’t be afraid to try something different. In the competitive digital world, it’s hard to capture attention from internet browsers. A little bit of creativity, particularly in product descriptions, can go a long way. Perhaps you don’t want to reinvent the wheel completely, but make sure that you do your best to add a splash of colour and personality.
Know what works and what doesn’t.
Speaking of creativity, not everything you try is going to be a winning idea. It’s important to pay close enough attention to what is working for your audience and what is not. Sometimes it’s okay to click the “Delete” button or start again if your idea isn’t panning out.
Always research well.
Far too many content creators are called out because they haven’t done enough research. Don’t worry, it’s not the end of the world when you make a mistake, but do your best to appear as knowledgeable and meticulous as possible.
Understand the trends.
Keep up with industry movers and shakers to know what is trending and what is past its prime. The easiest way to do this is to read as much as you can. You can find great information in blogs, forums, and online newspapers and magazines to stay in the know.
Only choose the channels that work for you.
We can often get sucked into a routine and continue to post content on social media and RSS feeds that are not bringing about the same benefits as they once did. If you notice that your analytics aren’t as exciting on Facebook or Medium, don’t be afraid to drop that channel and try something new. You never know what you might find!