There are many businesses who are either online or preparing to get online, who know that they absolutely need a website. However, there are lots of small businesses and individuals who rely on other methods of digital representation to get by.
Examples of these might be a small homemade business who uses a combination of Etsy and Facebook or a professional who uses a combination of LinkedIn and Indeed. There are so many social platforms available to us that we can forget that a good old-fashioned website might work better than any other combination.
In this article, we will look at the pros and cons of creating a website to accompany your social media and social selling platforms to answer the question of whether you really need one or not.
Pros of creating a website
For many blossoming businesses, a website may be a consideration for the distant future. However, there are quite a few benefits that are hard to gain through other methods. In reality, even a single web page can boost your brand in a multitude of ways. See the pros of creating a website below:
Often when customers are considering purchases, they will search the web to be sure that the business they are considering is legitimate. You can add to your reputation as a business and can help satisfy the wary buyer. Websites are a great place to post customer reviews, which help confirm that you’re the real deal.
Reach a broader audience
Not everyone visits the platforms you are currently using to boost your business. A website can help you reach the corners of your audience that you may not otherwise contact.
Prepare for growth
If you have goals of expanding your business, a website is a great place to start. Even a single web page can be added to later on down the road. The best part is that once you decide to expand, you will already have the domain established as a credible web address, which can boost search engine optimisation.
Creates a hub for all other ventures
A website can be the connecting point between all of your social media and social selling avenues. Facebook visitors can also subscribe to your email newsletter or follow you on Twitter. You can establish a well-rounded approach for your online activity.
Small businesses come and go every day. In fact, over 1,700 small businesses are created each day. A website will help your business establish the permanency needed to endure the years to come.
Easy to build
You may think that building a website is a huge project that you will need to devote months to, but this is not the case. Building a few web pages can be done in a day or less with a Website Builder tool. The easy drag-and-drop functionality can help you design your page and the functionalities in no time at all.
You can easily add a checkout and payment portal to your website that can increase sales without the additional overhead fees.
Cons of creating a website
We won’t pretend that building a site is entirely roses and cupcakes. There are some areas where you may occasionally stumble, although you will most likely find that the benefits far outweigh the detractors. See the most common website complaints below:
Updating site and features
It would be great if you could create a site and not have to look at it again for the next five years. Unfortunately, to keep the information up to date and secure means that you will need to occasionally log in and update the features.
Good websites are not free, but they don’t have to break your budget either. With UK2.NET you can build a website starting at only £1.99 per month. This price also includes a domain and email hosting.
If only websites never encountered downtime and issues, but then again, what would our amazing technical support team do if they didn’t? Our team of experts is available around the clock to help you diagnose and fix any bugs you may stumble across.
If you feel like a website could help you boost your business and your brand, then you are in luck. You can get started building your brand new website today by partnering with UK2.NET. To get started, simply click the link below!