If you were asked to construct a website from scratch, it would be nigh on impossible. HTML isn’t the easiest language to code in while integrating databases is hugely challenging. Even image slideshows lie beyond the technical abilities of a rookie programmer.
Thanks to the brilliance of simple website builders, even relative Luddites can build attractive and stable websites. As a leading web hosting company, UK2’s web design software is among the best currently available. Our flexible and simple Website Builder V8 enables complete beginners to put together a business website in less than an hour, with a domain name bundled in alongside web hosting and email provision.
These are our insider tips for using a simple website builder to build a site that’s not overly complicated:
- Choose your template. Our simple website builder contains 165 blank templates, but some people struggle to pick just one. You can always abandon a design that’s not gelling, and start the process afresh.
- Don’t ruin a minimalist template. These blank canvases have been designed to look equally stylish on desktop and mobile devices. Keep them that way by avoiding loads of subpages, complex drop-down menus, garish colours or heavily stylised fonts.
- Give people clear instructions. Don’t hide subpages away in menus, or put a basket icon for ecommerce sites at the bottom left of a page. Every function should drive a goal or objective, but people will quickly abandon unintuitive sites.
- Process photos in advance. Compress high-res images to reduce their file size, ensuring they still look good. Uploading them in a batch makes site construction easier than editing each one as you go.
- Keep content to a minimum. Use full-page background images, and don’t fear white space. Let attractive image slideshows fill the screen, rather than lengthy blocks of text. Visually, less is more.
- Choose your words carefully. Building on the last point, modern audiences have short attention spans. Aim for a few compelling messages per page, peppered with keywords to boost the website’s SEO performance.
- Break up your text. Bullet points and numbered lists (like this one!) are great for improving readability. Republish key quotes in a larger font, and create clear internal links to other pages.
- Share certain attributes on every page. Modern audiences expect social media buttons, a basket icon and a home button on every page. Not only does this simplify page assembly throughout the site, it improves the user experience as well.
- Identify canonical URLs. There may be several URL variants leading to the same web page. Choose the exact address you want for each page and ensure that’s the one appearing on your website, in directories, and on search engine results pages.
- Ask friends and family to beta test the site. Before hitting ‘publish’, get trusted associates to experiment. This saves you time but also reveals issues with particular web browsers or devices. These problems can be resolved prior to launch.