Whether you are just getting started on your WordPress adventure or you are a seasoned pro, there are a few tips that will help your website succeed in the year to come.
Search Engine Optimisation (SEO) is a fluid thing. Just when you think you’ve gotten the hang of
Here are some tips to help you stay ahead of the WordPress/SEO curve in 2019.
Plan keywords carefully.
In the SEO tactics of old, content creators could stuff keywords to help make an impact on search engine results. However, this is no longer the case. Use helpful tools like Google AdWords Keyword Planner to learn more about keyword searchability and popularity. You can also use Google Analytics to see which key terms are currently being used to search for your website. For whichever keywords you plan to use, try to also plan up to ten variations of the same keyword. For example, if you were to focus on ‘ecommerce business’, you should also plan for ‘ecommerce shopping’, ‘ecommerce purchase’, and ‘ecommerce spending’.
Create valuable content.
Content is still very valuable. The greatest reward for your SEO efforts will be through creating useful, well-received content. Search engines have spent the last few years aligning search engine results with the content that users want to find. Each year they get closer to cutting out the SEO cheats, and only rewarding content that is actually useful on the web. By focusing on content that will help website visitors, you not only make search engines happy but your website visitors as well. Just be sure that content is unique, fits an audience, and creates a solution to the intended search query. If you can meet these content demands, then your WordPress website will reap the rewards.
Use helpful tools.
This tip is quite simple. Find the best tools for your website and apply them. Be sure that all plugins are up to date for security purposes. We also recommend Yoast for SEO as a must, along with a great spam filter. Also, consider social media tools to help maximise your reach. Just be sure to check into plugin ratings and reviews. The wonderful thing about WordPress is that millions of people use it each day and the WordPress community is so large and diverse that you will always find an answer to your question.
Choose themes that are optimised for searchability.
When you set out to create your website, be sure that the theme you choose is SEO ready, meaning that it is optimised for mobile and offers other SEO perks that might not be obvious to you. One of the many fantastic features of WordPress is that anyone can build a website in a short amount of time. Websites built are fully functional and ready for traffic in an instant due to the open-source nature of the platform. As long as you keep your WordPress website clean and clear of clutter, your website should perform well in no time at all.
Maintain top website speeds.
While keeping your website fast might be easier said than done, it’s important to keep page loading times at the forefront of your mind as you build. Keep plugins to a minimum, optimise images, search out broken links, or anything else that might slow down your website.