If you are like many entrepreneurs out there, it can sometimes feel like you are all alone, shouting out a cry for help that nobody hears. Customers, both new and returning, are your livelihood, but it can sometimes feel like you aren’t reaching the right audience. Sales pitch after sales pitch will not help you connect with your readers. Instead, you need to focus on communication as a two-way endeavour. Engaging with your audience may be more difficult, but it will absolutely yield better results.
You may be asking yourself, “But how do I do this?”. You’re not alone. How do you create content that actually targets the customers you are trying to reach? How do you gain the attention that your awesome brand deserves? Whether you are working towards social or blog engagement, or if you are just looking to encourage more website clicks and leads, below are some tips to help you connect with your audience and encourage them to stay awhile:
Tell a story.
The human brain craves narrative. When you share content, discuss the journey of your brand. What is your story? Why are you the best at what you do? When customers feel like they are contributing to another’s wellbeing, they are more likely to develop brand loyalty.
Brand your content with humour, empathy, compassion, and pride. Try to focus on positive emotions and never display anger. Research shows that showing emotion and speaking from a team perspective is much more effective when engaging with customers.
Give something away.
Who doesn’t love a good old-fashioned contest or sweepstakes? If you are really struggling to connect with your followers, nothing will get them on board faster than an opportunity for free products and services, particularly in a social environment.
Follow the trends.
Always keep up with what is working for other businesses in your industry, and more importantly, what is not working. Follow the news, hashtags, and industry topics to avoid making a public faux pas or appearing to be outdated.
Include your struggle.
Sharing your struggles can make all the difference for startup businesses. A recent popular Facebook post told of a mistake made by an employee at a local restaurant. The mistake cost the business almost £500. The restaurant owner simply asked that patrons consider them if they planned to eat out that weekend. The post was shared over 300 times and the restaurant had it’s best week ever.
Hold exclusive offers.
Urgency is a major selling point for many businesses and has been used in marketing for fifty years or more. Hold limited time or exclusive offers to help customers feel appreciated or privileged. Even a 10% off coupon attached to an email newsletter can go a long way towards meeting your sales goals.
Do your homework.
One of the most important aspects of engaging with your audience concerns understanding exactly who you are reaching out to. Who are the individuals that make up your audience and what is their demographic? Where do they live? What do they value? What are their income levels? By researching website traffic with help from analytics applications, you can meet your audience in the middle by understanding their interests and how you can engage with them more thoroughly.