What would Barbie’s CV look like?

Think Pink

The new web address ending .pink was launched onto the internet today. All this pink talk got the team at UK2 thinking about the icon of the colour – Barbie.

Because we work with small businesses and start-ups day-in day-out, our thoughts turned to Barbie’s career path. Did you know this doll has had more than 130 different jobs in her lifetime? Which made us wonder. What would Barbie’s CV look like?

We think it’d look a little something like this…

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Posted on by Sarah Holt
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Need a Holiday?

Paradise

As the new web address ending .holiday is launched onto the internet today, UK2 looks at the best places on earth to ditch the rat race.

It may be 30 years since Madonna wrote the song Holiday. But the lyrics still ring true. When you’ve spent your morning commute with your head wedged in a strangers armpit due to crowding on the tube, or you’ve worked your fifth consecutive night of overtime, a holiday? Well, it would be. It would be… so nice.

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Posted on by Sarah Holt
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.coffee

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Posted on by Mark Bonington
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The Secret To Viral Campaigns?

IRN BRU add

Sarah Holt talks to creative guru Gareth Howells about courage, kookiness and what it takes to go viral.

When Gareth Howells started in advertising, the word viral was still a medical term – he took an advertising course at Manchester University at a time when only three universities in the country were offering qualifications in the subject.

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Posted on by Sarah Holt
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How To React To Heartbleed

Heartbleed Image

If you’ve watched the news or read a paper in the past 24 hours, you might be familiar with the word Heartbleed. In a nutshell, it’s a bug that’s exposed a vulnerability in the OpenSSL software that’s used by web servers around the world.

So what does this mean in the Queen’s English?

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Posted on by Sarah Holt
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Run Morris, Run!

John Morris - running-1

This Sunday, UK2’s COO John Morris will be running the London Marathon.

Growing up in Greenwich, John Morris was no stranger to the London Marathon starting line. As a kid, he’d watch the runners from Greenwich Park, as they ran down Shooters Hill. One year, he even went to cheer on his physics teacher, who was taking part in the race. Despite being a familiar face in the crowd, John never thought he’d be running it himself.

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Posted on by Sarah Holt
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Wake Up and Smell the .coffee

Joao-1

As the new web address ending .coffee is launched on the Internet, Sarah Holt talks to freelance barista Joao Almeida about what coffee means to him…

The dictionary will tell you the word coffee is a noun. But the minute I meet Portugal-born barista Joao Almeida I start to think they’ve got it wrong. For him, coffee is a verb, it’s something people do. And it’s this philosophy that he’s championing through his work in the UK.

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Posted on by Sarah Holt
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The Beginner’s Guide To Web Hosting

Confused 2

Can’t tell your web hosting from your VPS or dedicated servers? Hayden Smith lays the basics terms of web hosting bare… Phew.

If you are new to to web hosting there’s a lot of terminology to take in. If you’re looking for options to put your first website online then the array of options can be baffling. As with other things in life, prices between products can vary wildly, and you could come to question whether buying cheap means buying twice.

Here, we’ll try to give a breakdown of the three most common hosting options on the market and hopefully clarify some of those questions.

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Posted on by Hayden Smith
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Posted on by Mark Bonington
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Goops!

As the world and Gwyneth Paltrow become ‘consciously uncoupled’, Mark Bonington explores the use of social media in business – and how to not make the same shutterstock_122722459mistakes.

There can be no doubt in the modern age that social media has done great things in terms of connecting people. We use it to communicate with friends, stay in touch with people around the world, job hunt, find dates and promote ourselves. Social media is the bedrock of “brand you”; that all-important entity which displays, not necessarily who you are, but who you want to be perceived as.

Social media is our own digital paint palette. What started as a workaday private-blue Facebook profile has expanded and grown at a rate of knots. Whether we’re on the Vine and Tweeting our thoughts, or creating a Tumblr of our favourite +1′s to share on WordPress, there is a social media network out there for everyone to use, create and express.

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Posted on by Mark Bonington
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