The growing trend towards BYOD (bring-your-own-device) in the workplace is here to stay, whether businesses like it or not. Spurred on by the demand for ubiquitous mobile and cloud technology, BYOD is blurring the fine line that differentiates the boardroom from the bedroom. It is commonplace for employees to use personal smartphones, tablets and laptops…
Simply put, Inbound Marketing is the practice of advertising via social media, blogs, SEO, podcasts, video, and other forms of content marketing. This is as opposed to Outbound Marketing, which involves cold calling, print and television advertising, junk mail, and such.
Full stop. The end. You’ve just finished writing up a feature you’ve spent hours slaving over, and you can’t wait for it to take the Internet by storm. You’re just about to upload it when you remember you’d left the tricky task of titling your masterpiece until the end. It’s tempting to quickly cobble something…
Reputation. Security. Trust. These three words are now upon the lips of every CIO and IT manager as they ponder which platform to use to drive innovation inside a startup that faces incredible amounts of online competition both inside the UK, and abroad.
Microsoft has taken a significant step forward with the release of Windows Server 2012. Windows Server 2012 is a bifurcated licensed software available in Standard and Datacenter editions. Currently web hosting companies in the UK are testing and reviewing the OS, and will likely offer it to businesses and startups sometime in 2013/14, as part…
“We received a request from a local law enforcement agency to remove 14 search results for linking to sites that criticize the police and claim individuals were involved in obscuring crimes. We did not remove content in response to this request.” ~ Google UK Transparency Report.
Website owners are being forced to adapt (or abandon) traditional SEO strategies as two trends collide with one another to redefine how small businesses generate leads online: Website Speed and Content Marketing.
Google recently launched a new Webmaster tool – Data Highlighter – aimed to encourage website owners to add more structured data to their websites. This is geared to improve search engine results and spruce up their knowledge graph boxes with rich snippets like listings, events, reviews and other relevant information. Previously, adding this kind of…
The last Google Panda update, has put content at the forefront of search again. This gives WordPress blog owners an edge over other types of websites, especially if owners work at publishing good content and making their sites an attractive inbound marketing platform. This means all those months of chugging away at filling your website…
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