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Ask the founder of any startup or mid-phase business what they hope to get out of a media strategy and…
In today’s increasingly cynical society, customer reviews have become more influential than ever. From Which? and Trustpilot to TripAdvisor and…
Being a marketer today is a far cry from what it used to be. In the days of conventional marketing,…
Regardless of your personal opinion on Facebook and its controversial founder, there are few who would argue its status as…
If a picture tells a thousand words, one expert has calculated that a sixty-second video is the equivalent of 1.8…
Word-of-mouth marketing is potentially the most valuable type of promotion a company can receive. Facebook CEO Mark Zuckerberg has called…
Attracting people to your website is often treated as an isolated objective, whereas it should really be viewed as the…
Did you know that your customers’ reviews are better for more than just constructive feedback? As far as marketing goes,…
When you’re setting up a new company, choosing the right email address represents an important consideration. For many firms, this…
It’s a common misapprehension among new business owners and budding entrepreneurs that creating a website is a finite task. Once…
There is a fine balance between creating online content that will engage an audience and creating content to impress the…