Currently Viewing: Digital Marketing

Setting Up A PPC Ad Campaign

Just like those who design them, websites come in all shapes and sizes. Some exist to sell products or services,…

What To Do If Your Content Is Reused Online

It can be easy to forget that every single piece of online content has been paid for in one way…

Companies Are Finding Funny Ways to Use Your Personal Data, But Who’s Actually Laughing?

So much of our modern lives are quantified and qualified by our online behaviour: what we do, what we interact…

Should You Pay For Analytics Software?

In many respects, we have been thoroughly spoiled by the internet. We’re so used to accessing information without obstruction that…

How to Create an Email Marketing Campaign

Following warnings throughout the Noughties that spam was destroying email, network filters and junk folders have evolved to the point…

Google Enforcement Worries Publishers

One of the consistent problems in the digital advertising industry is the issue of ad-blocking. Since the entire digital media…

Twelve Tips for Google AdWords

If your corporate budget only supports advertising on one platform, Google AdWords is a worthy choice. Effectively a paid shortcut…

The Best Digital Marketing Tools For Small Businesses

It’s nearly impossible for modern brands to survive without an online presence. Yet small business owners often find digital marketing…

Enter The Hype Machine!

Ask the founder of any startup or mid-phase business what they hope to get out of a media strategy and…

How to get reviews and testimonials

In today’s increasingly cynical society, customer reviews have become more influential than ever. From Which? and Trustpilot to TripAdvisor and…

How to market to millennials

Being a marketer today is a far cry from what it used to be. In the days of conventional marketing,…