Currently Viewing: Digital Marketing
In many respects, we have been thoroughly spoiled by the internet. We’re so used to accessing information without obstruction that…
Following warnings throughout the Noughties that spam was destroying email, network filters and junk folders have evolved to the point…
One of the consistent problems in the digital advertising industry is the issue of ad-blocking. Since the entire digital media…
If your corporate budget only supports advertising on one platform, Google AdWords is a worthy choice. Effectively a paid shortcut…
It’s nearly impossible for modern brands to survive without an online presence. Yet small business owners often find digital marketing…
Ask the founder of any startup or mid-phase business what they hope to get out of a media strategy and…
In today’s increasingly cynical society, customer reviews have become more influential than ever. From Which? and Trustpilot to TripAdvisor and…
Being a marketer today is a far cry from what it used to be. In the days of conventional marketing,…
Regardless of your personal opinion on Facebook and its controversial founder, there are few who would argue its status as…
If a picture tells a thousand words, one expert has calculated that a sixty-second video is the equivalent of 1.8…
Word-of-mouth marketing is potentially the most valuable type of promotion a company can receive. Facebook CEO Mark Zuckerberg has called…