Currently Viewing: Digital Marketing

Enter The Hype Machine!

Ask the founder of any startup or mid-phase business what they hope to get out of a media strategy and…

How to get reviews and testimonials

In today’s increasingly cynical society, customer reviews have become more influential than ever. From Which? and Trustpilot to TripAdvisor and…

How to market to millennials

Being a marketer today is a far cry from what it used to be. In the days of conventional marketing,…

The definitive guide to advertising on Facebook

Regardless of your personal opinion on Facebook and its controversial founder, there are few who would argue its status as…

Video marketing for your business

If a picture tells a thousand words, one expert has calculated that a sixty-second video is the equivalent of 1.8…

How to increase word of mouth marketing

Word-of-mouth marketing is potentially the most valuable type of promotion a company can receive. Facebook CEO Mark Zuckerberg has called…

Customer retention and what it means for your business

Attracting people to your website is often treated as an isolated objective, whereas it should really be viewed as the…

Customer reviews make a great online marketing tool

Did you know that your customers’ reviews are better for more than just constructive feedback? As far as marketing goes,…

How to choose your personal email address

When you’re setting up a new company, choosing the right email address represents an important consideration. For many firms, this…

How to market your website

It’s a common misapprehension among new business owners and budding entrepreneurs that creating a website is a finite task. Once…

SEO website building

There is a fine balance between creating online content that will engage an audience and creating content to impress the…