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How To Optimise Your Company’s Social Media Accounts

Hands up if your business has social media accounts! Now keep your hands up if you’ve updated these profiles in…

Is RSS Dead?

Is RSS Dead?

If you ask most people how they get their news online these days, they are likely to answer that it’s…

Enter The Hype Machine!

Ask the founder of any startup or mid-phase business what they hope to get out of a media strategy and…

The Power of the Guest Post

While it’s true that there are many ways to build a brand online, some are undoubtedly more effective than others.…

How private are your kids' pictures on Facebook?

Posting a life milestone, career announcement, or good time with friends on social media is what most of the major…

Europe cracks down on Facebook

Now that Facebook is unquestionably one of the biggest companies in the world, it’s easy to forget that the social…

The psychological implications of content moderation

The tech industry is often blamed for taking away new jobs, rather than creating new ones. But interestingly, social media…

Advertising on Instagram Stories

Early in March, Instagram announced that all businesses could now use its Stories function to place advertising. Previously, ads could…

Facebook the social media bully

It doesn’t take an insider to deduce that Facebook’s long-term strategy is to make sure its own social network stays…

Definitive guide to advertising on Instagram

Instagram’s rise has been both rapid and unexpected in equal measure. Launched into a congested social media marketplace in 2010,…

Will Facebook's growth ever stop?

It’s been said before that social networks have the lifespan of  a pet hamster: they last a few years, maybe…