Customer Relationship Management (CRM) system is a tool used to support customer data, contacts, and sales. CRMs record each interaction, or contact point, between your business and customers to provide actionable insights into your data. From integrating with social media to facilitating team cooperation, CRMs can transform a business overnight for efficiency, accountability, and professionalism.
Customer Relationship Management tools are not necessarily right for every business. How do you know if a CRM is right for your startup? Learn more below…
Why employ a CRM?
It’s worth noting that CRMs are not cheap. However, they can provide immeasurable support and analysis, but not for free. So why do so many businesses pay for CRM systems?
Everyone wants to feel special to consumers who purchase their products and services. CRMs allow for easy retrieval of important customer information. Synchronised communications lead to loyalty, and customer loyalty typically leads to increased sales.
Access to customer contacts and the communications within the interactions allows businesses to pick up where they left off each time support is contacted.
Better Response Time
Since important customer data is available in just a few clicks, time spent on hold or periods between callbacks are no longer an issue.
Do you know the telltale signs that a customer is about to leave your business? A CRM can help you establish parameters to allow you to better understand your customer behaviours. CRM systems allow you to take customer data and turn it directly into sales actions.
From email to snail mail, your contacts with customers will have increased accuracy and performance due to automated abilities created by a CRM system.
Which CRM is right for me?
Salesforce is the top CRM platform that covers customer interaction from marketing to sales, and customer service to retainment. While it is expensive, Salesforce does have the ability to add increased efficiency to any business. Note that Salesforce does require quite a bit of configuration, and has a pretty significant learning curve. Salesforce is great for medium to large enterprise companies, although some startups swear by Salesforce’s sales enablement tools.
As a much more user-friendly and simple CRM, Hubspot accomplishes much of the same CRM tasks as Salesforce, but can also be used as a content management system (CMS). While not completely budget-friendly, Hubspot is great for B2C startups looking to quickly expand. Blogs, landing pages, and white papers are made easy with Hubspot functionality.
This budget-friendly option works on a pay-as-you-go model that expands when you need it to. Insightly doesn’t have as many bells and whistles as Salesforce and Hubspot, but it can absolutely transform your customer relationships. Insightly is particularly useful for entrepreneurs who are always on the go as it syncs with any device.
Zoho CRM blends a CRM platform with an intuitive AI assistant to help small businesses who need an extra hand. Zoho CRM is a pay-as-you-go service that helps you manage your data in 25 different languages. This CRM is perfect for small businesses who want to offer large enterprise models of customer support. Be connected to your customers around the clock on any device.