How to Turn Customer Reviews into a Fantastic Marketing Tool

27th February, 2017 by

Did you know that your customers’ reviews are better for more than just constructive feedback? As far as marketing goes, customer reviews are a total gold mine. Here are just a few of the ways you can turn your customer reviews into a fantastic marketing tool.

Use Customer Reviews for Testimonials

If you don’t have a testimonials section on your website, you need to add one. Positive customer reviews are a great tool for your public-facing website: take the good feedback you get from customers and convert it to testimonials. This makes your company look fantastic to anyone who visits your site, showing them how satisfied your current customers are with the product or service that your company offers. Although it may feel like boasting, it is incredibly important to publicise positive feedback to the general public so that everyone knows you’re doing great work and offering an excellent customer experience. Just make sure if you use the customer’s name and/or company that you receive express consent in writing to use it in any type of marketing, and list exactly what types of marketing that may include.

Email Marketing and Customer Reviews

Do you have an active email campaign, either to potential or current customers? Perhaps you send out a newsletter or a blog alert? Make your customer reviews a part of them. Again, you need to let the world know that your company does good work, and there are real people out there that are happy with the work you’re doing. If you don’t let people know about your good customer reviews, no one else will.

Use Customer Reviews in Your Email Signature

Adding customer reviews to your email signature is another subtle way to leverage your customer reviews. Popping a recent satisfied customer’s review at the bottom of your emails will not only speak to customers, but it will also let colleagues know about the great service you offer. Use this one sparingly, however, and consider skipping this one if you email extensively – a customer may not want their name going out hundreds of times per day!

Improve Your App Search Optimisation

Everyone knows what SEO is, but have you heard of ASO? That’s app search optimisation, or how well a mobile app ranks when searched in the App Store or Google Play Store. If your company has a mobile app, reviews are one of the determining factors for how highly your app will rank when a user performs a search. The more positive reviews you have, the higher your ASO and the more likely your app is to be downloaded. Encourage your users to leave reviews in the app store to improve your ASO and visibility.

User Customer Reviews to Increase Consumer Confidence

If your customer becomes interested in the product or service your company offers, that’s great of course, but they may need a gentle nudge to convert them to a sale. That’s where customer reviews can really come in handy. Customers like to hear what others think about your product, and giving customers the ability to post online reviews can give them just the confidence boost they need. However, don’t post fake reviews or delete negative reviews – consumers can spot a curated review list a mile away. And if you don’t have the web power to allow consumers to post their own reviews directly to your site, consider using a third party site. Once the conversation gets started and the buzz starts to increase, customers will find a place online to talk about your company whether you want them to or not, so you should be the one who decides where they leave their reviews.

Customer reviews are gold to marketers, so put them to work in your marketing strategy and they’ll be paying dividends before you know it!

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