Your Business Logo

It’s the little things that mean the most… Take visual ownership of your brand with your first logo

When starting out in business, it’s hard not to notice that the market is completely saturated with an array of businesses trying to sell the same product in different (and sometimes the same) ways. Whilst this can be off-putting to those bringing their new products to market, it should also act as encouragement for you to create the strongest brand presence you can get.

Figuring out your brand DNA can be crucial to your business’s survival in such a sink or swim environment; getting to know who your brand is begins right at the basics, and it can be easy to skip over the small details to get your presence out there.

Although you might consider your brand logo insignificant, if you think about the world’s biggest brands their logos are sure to spring to mind. For instance: what do the golden arches make you think of? My guess would be McDonald’s. And a simple tick? Nike’s logo is one of the most recognisable worldwide.

As a visual representation of your brand, your logo will first and foremost become the ‘face’ of your business, appearing on your website, social media accounts and in any of your external and internal correspondence, such as email. Strictly speaking, it should take centre stage in your brand DNA development process. A logo can evolve over time, in-keeping with current style, and so can also be an indicator of how ‘with the times’ your brand is.

So why is a killer logo important for your business?

• A logo displays the unique identity of your brand and sets you apart from the stiff competition out there
• The font, style and colour which makes up your logo acts as a reference point for all design choices in your website and other marketing areas
• As the ‘face’ of the company, customers look to your logo in your marketing materials as a mark of verification. Trust in your brand leads to customer loyalty
• Your logo can act as the anchor of your business, a point from which to build your brand to make it the strongest it can possibly be
• With time, your logo should stand alone as a representation of your brand and business as a recognisable entity
• You’re likely to have a logo for as long as you have a business; you may as well craft one that you like!

What should you remember when creating your first logo?

• Do your research: a logo can be a symbol, an image or a couple of choice words or letters; check the symbology and availability of every idea you might have. This can be a lengthy job, but can save you valuable time and money that might have to be spent on rebranding down the line
• Keep things simple: you want your logo to be as simple as possible for it to be an aesthetic hit for the market. The most successful brands have the simplest logos (think about the Nike tick)
• Consider your business name: try and relate your logo to the name of your business or at least to the message you’re hoping to translate through your branding. A connection between your logo and your brand will encourage customers to engage with your business and (more importantly) your product
• Get some feedback: it can be hard to critique your own work, and when it comes to creativity it might be that a self-designed logo doesn’t work for your brand. Make sure you get plenty of feedback before deciding on a logo
• Make sure your logo is versatile: it may appear in print, digital, large or small scale, black and white or full colour

Your logo should form the basis of your business website; get started building yours today with our website builder.