Domain Name News: .online Is A Hit!

.online has set the gauntlet for new gTLD registrations with a huge 28,000 registrations in the first 30 minutes.

While the world has been slow to cotton on to the myriad benefits of a gTLD, 2015 seems to the year of change. Following the astronomical success of web address endings like .website and .xyz, .online has set the record for the most popular new domain name with over 28,000 registrations within just 30 minutes of availability!

The gTLD was released to the public on August 26th, 2015, after being hotly pegged as competition to the widely popular .website domain name. Both web address endings are synonymous with the internet and as such a perfect domain name alternatives to the standard .com, .net and .org domains which we’re used to seeing around the web.

With a short history of just two years, the wave of gTLD releases has been slow to gain traction, with just a few stand-alone web address endings hitting the big time. With .online, we see a movement towards widespread adoption. Breaking all existing gTLD records, .online’s whirlwind success comes hot on the heels of Google’s choice to take advantage of a .xyz domain name to house their new parent company Alphabet’s website. Perhaps all the world needed was a nudge in the right direction from a global super-company to take gTLDs seriously?

Unlike the miscellaneous .xyz extension, .online has a more precise audience. Synonymous with the internet, .online domain names appeal to businesses and individuals alike who operate in the online sphere. A .online domain name could be used by businesses to showcase their online prowess or to house their ecommerce site, to name but two possibilities.

The .online momentum shows no sign of slowing; registrations have continued to rise. Radix, the registry behind the domain name, are investing heavily in the marketing of the domain, particularly targeting Silicon Valley in the San Francisco area. The domain name will also be showcased at TechCrunch in September to ensure that its popularity continues among the tech community.

Register your very own .online domain today; find out if yours is available on our domain name search page.