How .diamonds proves Shirley Bassey Wrong

26th February, 2014 by

The release of the new web address ending .diamonds makes Shirley Bassey’s famous song title look like a typo. In the era of the new internet, diamonds aren’t forever, they’re forever-yone.

Need proof? The following businesses could have used a .diamonds web address to promote their bling-based products.

Serendipity 3

This restaurant in Washington DC is the proud parent of one of the world’s most expensive desserts. And it comes as no surprise that the recipe calls for diamonds. The Frrrozen Haute Chocolate Dessert is made from a top-secret frozen hot chocolate mix and laced with 23-carat edible gold. It’s not just pennies that are pretty about this pudding, either. It comes with a diamond bracelet around its neck.

The Algonquin Hotel

The crowning glory of this hotel’s bar menu is the Diamond-studded Martini. At first glance, it looks like there’s a single piece of ice in the drink. Look closer, though, and you’ll find a diamond from the in-house jeweller Bader & Garrin. Order one of these and your bar bill will come back at $10,000.

Beats by Dre

For the SuperBowl in January this year, headphone gurus Beats by Dre gifted both teams of finalists with diamond-encrusted Beats Pro headphones. They teamed up with jeweller Graff Diamonds to create the headsets, which cost $25,000 a piece.

Lorraine Schwartz

Money can’t buy you love, but it can buy you one heck of an engagement ring from Lorraine Schwartz. This jewellery designer created the ring that Kanye West used to propose to Kim Kardashian. The cost of this 15-carat diamond is a til-death-us-do-part $5 million.


To get your own .diamonds website, visit the UK2 website. 

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