Inspiring Entrepreneurs: Feelgood Founders | Shirrelle Riley, Founder of Nails & Brows

5th July, 2018 by

Sherrille Riley is the founder of Nails & Brows and Beauty Edit — Mayfair. A leading brow specialist with A-list client base, Sherrille has been running her renowned salon in Mayfair since 2014.

Sherrille’s exposure to the world of entrepreneurialism began at an early age. As a child, she took inspiration from her mother, grandmother, and great-aunt who each ran their own businesses. After developing an interest in eyebrows as a teenager, Sherrille moved to London to work at the world-famous Red Door spa.

Nails & Brows is the culmination of a life’s work. It began as the first luxury concept nail and brow styling boutique in London, and it remains the go-to beauty destination for magazine editors, celebrity clients, and the international fashion crowd. After spending 20 years in beauty, Sherrille identified a gap in the market for a luxury nail and brow salon in central London. Her objective was to create an affordable destination for women seeking the latest must-have beauty styling and treatments in the heart of the capital.

The Berkeley Street boutique is currently staffed by a hand-picked team of specialists, and aims to offer a bespoke, expert approach that promotes natural beauty and individual style.

Three years after establishing Nails & Brows, Sherrille launched Beauty Edit Mayfair, an exclusive collection of brow styling solutions. This latest venture has earned an array of plaudits and accolades, as well as coverage in Vogue, Daily Mail, Grazia, Sunday Times, Harper’s Bazaar and Hello Magazine.

Sherrille will be speaking on July 10 at the British Library as part of our Inspiring Entrepreneurs: Feelgood Founders event. Sherrille will be joined by Liz Earle MBE, the founder of Liz Earle Wellbeing; Mark Constantine OBE, Co-founder and Managing Director of Lush; and Simon Duffy, the co-founder of Bulldog. You will have the opportunity to ask our expert panel your burning questions, but also to make connections over drinks and canapés at the networking reception after the event (which is included in the ticket price).

The event, which will be moderated by journalist and broadcaster, Nadine Dereza, is being held at the British Library’s knowledge centre. Tickets are £10 and can be purchased here.

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