Simon Duffy is no stranger to innovation and market disruption. As the co-founder of the male grooming brand, Bulldog, Simon was instrumental in forging a market for naturally- and ethically-sourced male grooming products.
When starting out in 2005, Simon’s goal was to create products that men would not only use, but love. Faced with stiff competition from major multinationals including L’Oreal and Nivea, Simon leveraged Bulldog’s modest size and flexibility in the early years to gain a foothold in the market. Collaboration, dexterity, and adaptability were the keys to Bulldog’s initial breakthrough.
Simon’s broader strategy for Bulldog was to create a brand that stood out – both for its ethos and branding. Bulldog is different in that it places a strong emphasis on its ethical practices. All the ingredients used in their products are certified cruelty free — a standard that has become central to the company’s values and external partnerships.
For Simon, it’s Bulldog’s “philosophy” that gives the business its cutting-edge. With only a fraction of men using skincare products, Bulldog’s approach is centred on encouraging men to engage with a brand that looks and feels different. Ultimately, Simon has sought to create a brand that listens to needs to consumers and tailors products to suit their needs.
Bulldog launched in the UK in 2007, started to export in 2010, and are now present in 25 countries. Their range of ethical products can be found in 18,000 stores worldwide.
In addition to his work with Bulldog, Simon is a Lecturer and Advisor at the New College of the Humanities, and a Non-ExecutivDirector at Corney & Barrow Ltd. He regularly speaks at conferences on topics including entrepreneurialism, skincare, innovation, marketing, and education.
Simon Duffy will be speaking on July 10 at the British Library as part of our Inspiring Entrepreneurs: Feelgood Founders event. Simon will be joined by Liz Earle MBE, the founder of Liz Earle Wellbeing; Mark Constantine OBE, Co-founder and Managing Director of Lush; and Sherrille Riley, Founder/Director of Nails & Brows and Beauty Edit Mayfair Boutique. You will have the opportunity to ask our expert panel your burning questions, and make connections over drinks and canapés at the networking reception after the event (which is included in the ticket price).
The event, which will be moderated by journalist and broadcaster, Nadine Dereza, is being held at the British Library’s knowledge centre. Tickets are £10 and can be purchased here.