A Is For Alphabet

Google’s new parent company are bringing gTLDs to the mainstream.

If you’ve been anywhere near the internet this week you’ll have heard all about Google’s big announcement. Forever the trailblazers, the search engine giants have turned heads by branching upwards instead of the conventional outward growth we’re used to seeing in businesses.

Their new parent company Alphabet is the next venture of Larry Page and Sergey Brin. The two men – who until now have been Google’s CEO and President respectively – will take the reins at Alphabet from hereon out, leaving Google in the trusty mits of current Vice President Sundar Pichai.

These winds of change are particularly interesting to us here at UK2 for one reason: generic top-level domains (gTLDs) are involved. The new Alphabet site can be found at abc.xyz, which currently looks a little sparse. A blog post from Page himself takes centre stage, entitled ‘G is for Google’. In the post Page explains all about Google’s crazy antics over the years and a little more about just what Alphabet means for the world:

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.”.

So it would seem that Alphabet is all about cleaning up Google’s act, yet we’re still unclear on what this may actually mean for the world in general. One thing we’re clear on, however, is the company’s ability to set a trend: since their adoption of the .xyz domain name on August 10, 2015, almost 20,000 .xyz domain names have been snapped up globally.

To get your hands on your very own .xyz domain name, you can head over to our domain name search page where you will find all the pricing and package info you could possibly need! Ride the Google wave, their trend-setting has rarely come up short before (forgetting Google+…)